Sports, Marketing, and Fixing Fair-Weather Fans
Here is a topic I know close to nothing about, but thought it necessary to voice my opinion on anyway: Sports, from a perspective that knows close to nothing about sports and fair weather fans.
So it looks like Football season has started and Baseball season has been forgotten about by all the fare-weather Padre fans in San Diego. All the Charger fans are riled up for a minute, possibly fueled by the fact the local team made it further than expected last year. The Playoffs, was it? I don't know, I don't pay too much attention, but there are some things you can't ignore when you live two shakes of a bunnies tail from the football stadium.
If you know me, which most of you don't, you know sports are not a topic that I delve into with knowledge and gusto. I can be entertained with parts of a game if the company I am with, is enthralled with a team. Take a Red Sox game during the World Series for instance; I can get into the game when my roommates are standing on the couch hollering at the TV all the possibilities the team could have done to make the play better or cheering them on to run faster to ensure a home run and another chance to whack that ball to the "Green Monster," or whatever that famous home run wall is. I used to get into the a football game when my Dad use to watch the Broncos play every weekend from the family room couch and stand up during an exceptionally intense moment and then let that anxiety go, yelling at the TV to "GO GO GO GO GO!" I couldn't help but be intrigued with the game although I had no clue what was happening.I have never been one to be a shoulder tapper and insist on instructions on how to understand a game while it is happening either, so I just never really learned. I can get wrapped up in the intensity that is a sport and competition, however, my emotional forecast for the week, is not based on whether a group of people I watched do the job they are paid for, live up to or not, the standard I had hoped. I don't really get the hard core fans. I do get that it is a hobby, though, I respect anyone that has a hobby and/or anything that they are passionate about.
ON the other hand: Fair weather fans, I do not understand what-so-ever. This is something that has recently started me thinking about my cities sports teams. The San Diego Chargers and the San Diego Padres. Considering the audience and support that a team has, does have so much to do with how well a team does in most cases; San Diego really was dealt a raw hand from the get-go.
Sports are SUPPOSED to be about how well the players do as a team against other players on other teams. In REALITY, marketing, cash backing, and fan support, are the big players in winning a championship title. For instance: The New York Yankee's have a huge cash flow backing, therefore encouraging more fans, which boost player ego, which stimulates testosterone and focus, aiding in a better competitive game, and often a win. The Yankee's had Baby Ruth for goodness sake. They made his legacy into a candy bar that is oddly delicious. There is a loyalty to that team that holds strong whether they win the World Series, or strike out. The same loyalty goes equally for their rivals the Red Sox from what I have seen. There may even be more loyalty with less backing in that team. I will have to do more research on that one.
San Diego's problem with professional sports teams, is not beyond mascots, colors, and logos. The marketing can be too easy of a target, but should be addressed. San Diego is a phenomenal place to have all of those football AND baseball games. If you think about it, other cities should be rooting for San Diego to win some games, just so their teams have a decent playing field to play on because chances are the weather is not too wet, not too hot, not too cold, and it sure as hell isn't snowing. There are three problems with the San Diego teams I have noticed.
#1 This is a huge transplant city and people live here often, because they have to, not because they come to embrace the city for longer than a vacation.
#2 The mascots are questionable as far as professional grade in my less than professional opinion.
#3 The local fans are not loyal (most likely due to the fact most are transplants). They are fair weather fans and seats don't sell out at home games unless there have been winning streaks. This starts the lack of confidence in the local teams, therefore passing on this lack of confidence to the players not giving them an audience to perform for. Professional Athletes need an audience just like actors do. The vicious cycle starts
This may not be the fans fault entirely, I blame the people that decided the names and icons that represent these teams. Marketing is a huge part of the sports industry and these people pick two of the strangest, least competitive, least threatening, and vague logos to represent an otherwise awesome city? No wonder this city has a hard time getting it up for their own sports teams when times are rocky. For instance: The Chargers. There are two logos. One is a curved lightning bolt and one is a chess piece "knight" looking horse. Chargers along with a lightning bolt, tells me that they charge batteries, fix the brown outs and black outs California is famous for, it is electric. That is a cool idea, but I don't think that could hold a candle to another sports team. Because I grew up in Colorado, the Broncos were the only horse that made sense to me, they would buck you off or kick if the horse didn't want you there. The Charger horse was lost on me, until someone said the horse was a "Charger" was a horse that charged first in battle. This made a little bit more sense, but I still see both logos used. Which one do I go for? What do they mean by "Charger?" Can anyone tell me?
